Remarketing: Increase your sales with SODIGITAL

Main characteristics

1. Audience Targeting: Allows you to group users into lists based on their online behavior and previous interactions with the brand.
2. Ad Personalization: Ads are tailored to specific user actions, making them more relevant and attractive.
3. Brand Recall Enhancement: Helps keep products or services present in the consumer’s mind, thus increasing the chances of a future conversion.
4. Low Cost per Conversion: By targeting users who already have some interest, the cost of achieving a conversion is usually lower compared to traditional strategies.
5. Continuous Optimization: Remarketing campaigns allow performance-based adjustments to improve their effectiveness over time.

How does Remarketing work?

The remarketing technique is based on a series of steps that allow you to reconnect with users who have already shown interest in a brand or product.

• Initial Interaction

  The first step in remarketing’s operation begins when a user visits a website, interacts with specific content, or takes some meaningful action, such as adding a product to their shopping cart. This cookie tracks the visitor’s online behavior and allows brands to remember their previous actions.

• Creation of Remarketing Lists

  Once cookies have been placed, remarketing lists are created. That is, users who visit certain pages can be grouped together, those who added products to their cart but did not complete the purchase, or those who simply visited without performing any significant action.

• Targeted advertising campaigns

  With remarketing lists in hand, businesses can create and launch ad campaigns targeted only to users who are on those lists. These advertisements are highly relevant, as they are shown only to those individuals who have previously shown interest in the products or services.

• Continuous interaction

  Finally, the remarketing technique is based on maintaining continuous interaction with users. Through personalized ads that appear on various websites, apps or social networks, brands can keep their value proposition present in the mind of the consumer.

Remarketing strategies

Remarketing strategies are critical to maximizing the effectiveness of ad campaigns. With the aim of capturing the attention of users, these techniques seek to personalize experiences and communicate more effectively with those who have already shown interest in the brand.

• Personalization of Ads

  Ad personalization is one of the most effective strategies in the field of remarketing. By adapting the content of ads to the user’s previous interests and behaviors, it is possible to capture their attention more effectively.

• Use of Dynamic Ads

  Dynamic ads allow you to show specific products based on your previous user behavior. This means that if a user browsed through a website, they may see ads highlighting the same products on different platforms.

• Audience Segmentation

  Audience targeting is crucial for defining who remarketing ads are targeted at. Dividing users into groups according to their behaviors and characteristics allows creating more relevant messages.

• Frequency and Timing of Ads

  Controlling the frequency and timing of ads is essential to avoid user saturation. Poor handling can lead to ads being perceived as invasive and generate disinterest.

• Testing A/B

  A/B testing is a valuable technique to assess which strategies work best. By comparing different versions of ads, campaigns can be optimized to maximize conversion rate.

In short, remarketing offers several advantages that enhance the effectiveness of digital marketing campaigns. By targeting an already interested audience, it allows to increase the return on investment and strengthen the relationship between the brand and the consumer.

SODIGITAL is your strategic ally, we are experts in developing personalized ads that connect with your users, boost your brand now.